Portfolio projectCompaniesScenario · Customer service

Calm an angry customer

Pick replies in English and Roman Urdu, and watch the mood change.

Try it

Takes about 2 minutes.

The problem

New staff learn the complaint script, then freeze when a real customer is upset.

Who it's for

Call centres, branch staff, delivery and internet service teams

Before and after

See how we make a difference

Before

A typical training

  • A script to memorise.
  • A list of dos and don'ts.
  • A recreation of a common training, not a real client's.
After

Redesigned

  1. Change 1: A conversation staff steer themselves, in the mix of Roman Urdu and English customers really use.
  2. Change 2: The customer's mood shows on a line from upset to calm.
  3. Change 3: A poor reply makes things worse, then they try again.
  1. Reason for change 1: Safe practice for a hard conversation, before it's real.
  2. Reason for change 2: Seeing the mood change makes the effect of each reply clear.
  3. Reason for change 3: Staff leave with one rule: name the feeling, then give a clear next step.
In person

Using this in a workshop

In a workshop, pairs try it, then compare choices and act out the call. Afterwards, we send the link as practice for the next 2 weeks.

How we run workshops

How we'd build this for you

A conversation that branches

This activity is one example of a pattern that works in almost any subject. Here's how the same idea could look in yours.

  • HealthcareBreak difficult news to a patient's family.
  • ManagementGive feedback to a colleague who missed a deadline.
  • TeachingTalk to parents who are unhappy with a result.
  • SalesHandle a customer who says the price is too high.
  • Public servicesHelp a citizen who has been sent away twice.

We build it with your subject experts and your own examples, for your workshops and your learning platform. Every piece works on phones, by keyboard and with screen readers.

Talk to us about your subject

Free to use

Use it in your teaching

Add this activity to your own course or training, free, with credit to ApexID.

Related projects

Portfolio projects made by ApexID to show the kinds of interactive learning we build. Not client projects.

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